Since 2007, Naturia Professional (rebranded from USA Keratin) has been selling and serving you with Natura Professional Organic Hair Care Products in order to help your salon be the best it can be. We select our ingredients using centuries of wisdom; our ingredients have been used to promote healthy, gorgeous hair and skin since ancient times. We only use truly organic ingredients imported from South America. We use the lowest level of cosmetic preservatives, so you get fabulous results with a safe and easy application process. Believe in nature and you will achieve greatness! Naturial Professional is the only keratin product to both promote hair growth and straighten your hair.