Our Values

Today NATURIA PROFESSIONAL is the only brand to offer professional care products with natural ingredients, that are certified organic for straightened and colored hair. Its high-performance products have become a model in the hairdressing industry.
Created especially for salon professionals and their clients, NATURIA is the leading professional haircare line that leverages the benefits of nature.

“Our ambition for the future is to attract thousands of hair salons across the world by creating professional products that meet the desires of beauty clients, with all their diversities. ” – E. Valdivieso

Naturia Professional Model
Naturia Professional range