Healthy hair is our priority, which is why NATURIA selects the best certified organic ingredients, and the lowest level of synthetic preservatives. All NATURIA products are manufactured in the United States. We offer professional formulas guaranteed to be made without formaldehyde. Shampoos without sulfate and paraben help keep hair smooth, colors vibrant, and all the benefits of Brazilian straightened hair. 100% Vegan formulas provide protection of of the hair, regardless of techniques, and customized care depending on the type of hair.