A keratin hair treatment can be life-changing. It smooths frizz, strengthens strands, adds shine, and restores moisture, especially for textured and damaged hair. But getting the best results depends not only on the product but also on how it’s used. Many clients and even salon pros unknowingly make mistakes that reduce the effectiveness or longevity of their results.
If you're working with textured or unruly strands, especially when applying a keratin treatment for curly hair, it’s important to understand what to do and what to avoid to protect the health and beauty of the hair.
Let’s explore the top mistakes and how to make sure your clients enjoy smooth, vibrant hair for months.
1. Skipping the Clarifying Step
One of the biggest mistakes is applying the treatment without thoroughly cleansing the hair first. Hair buildup from oils, products, or hard water can block the keratin from fully penetrating.
Naturia Professional includes a clarifying shampoo in every kit, formulated to open the cuticle and prep the hair for treatment. This step is critical, especially when using a keratin treatment for curly hair, as textured strands often hold onto buildup.
2. Using the Wrong Flat Iron Temperature
Sealing in the keratin requires heat, but the wrong temperature can do more harm than good. Too low, and the treatment won’t bond properly. Too high, and you risk burning or weakening the hair.
Naturia recommends 380°F to 450°F, depending on hair texture and condition. Always use a high-quality flat iron with adjustable heat to avoid damaging delicate strands while still locking in results.
3. Washing the Hair Too Soon After Treatment
Post-treatment care is just as important as application. Washing the hair too early can strip away the keratin before it has fully settled into the hair shaft. Clients should wait at least 48 to 72 hours after treatment before their first wash, unless using a same-day rinse formula.
For clients who receive a keratin treatment for curly hair, this waiting period allows the product to redefine and soften curl patterns instead of washing them out prematurely.
4. Choosing Harsh Aftercare Products
Using sulfates, parabens, or alcohol-based products after treatment can quickly undo all your hard work. These ingredients strip the hair of its protective keratin layer and dry it out.
Naturia Professional recommends sulfate-free shampoos and conditioners, especially those with hydrating ingredients like hyaluronic acid, aloe vera, and peptides, all found in our premium formulas. This ensures your clients enjoy long-lasting shine and manageability.
5. Using the Wrong Treatment Formula
Not all keratin treatments are created equal. Some are loaded with harsh chemicals that can damage the scalp or lead to long-term dryness, especially for clients with curly or fragile hair.
Naturia Professional’s Organic Keratin Treatment uses clean, vegan, and organic ingredients. Our formula contains just 1% formaldehyde, balanced with glycolic and acetic acids, offering maximum smoothing power with minimal harshness. It’s specifically designed to treat and transform textured and curly hair without compromising its health.
Whether you're using it on thick, frizzy strands or applying a keratin treatment for curly hair that needs frizz control without full straightening, Naturia delivers results professionals can trust.
6. Not Following Application Instructions Exactly
Timing and technique matter. Leaving the treatment on too long or not long enough, uneven application, or skipping sections are common mistakes that lead to patchy results or faster fading.
Naturia provides step-by-step instructions in every kit, guiding salon pros through the entire process from wash to finish. Following these directions exactly ensures consistent results every time.
7. Underestimating the Power of Premium Ingredients
Cheap treatments may seem like a bargain, but they often lack the nourishing benefits and safe formulas that today’s clients demand. Naturia Professional’s keratin hair treatment includes salon-grade ingredients like hyaluronic acid, peptides, and growth-stimulating oils like ylang-ylang and geranium.
These premium elements do more than just straighten. They deeply hydrate, repair, and strengthen the hair, leaving it healthier than before. For salons looking to boost profits and customer loyalty, quality ingredients make all the difference.
In Conclusion
A keratin hair treatment can deliver stunning, long-lasting results if applied correctly and supported with the right care and products. By avoiding these common mistakes and choosing professional-grade treatments like those from Naturia Professional, salons can offer smoother, healthier hair that keeps clients coming back.
Whether you're working with curly textures or managing post-damage recovery, Naturia delivers the performance, safety, and shine your clients deserve. Our vegan, organic formulas not only transform hair but also boost your bottom line with repeat business and happier clients.
Experience Korean innovation in hair care with Naturia Professional. Clean, powerful, and built for salon excellence.
