I’ve been using Naturia Keratin on my clients for over 15 years, and it has never let me down. The results are consistently smooth, shiny, and healthy-looking hair—exactly what my clients expect from a premium treatment. It’s the only formula I trust for long-lasting straightening.

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Nino Nirchio, Master Stylist, Boca Raton, FL

“As a color specialist, I’ve tried countless smoothing products, but Naturia’s formulas truly stand out. They preserve my clients’ color vibrancy while delivering salon-sleek, frizz-free results that last. It’s a perfect complement to my color services, and my clients couldn’t be happier!”

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Amy Lyons, Specialist in Color, Palm Beach Gardens, FL

“At Renova Peluquería, we’re all about transformations that enhance our clients’ natural beauty. Naturia’s vegan keratin treatments help us deliver silky, frizz-free hair without compromising on health or sustainability. My clients love the shiny, rejuvenated results, and I’m proud to offer a product line that aligns with our salon’s high standards.”

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Adriana Barzallo, Owner, Renova Peluquería (Cuenca, Ecuador)

In my 20+ years as a master stylist, I’ve rarely encountered a product line that combines effectiveness with hair health the way Naturia does. Not only do my clients leave with sleek, rejuvenated hair, but they also appreciate the brand’s commitment to organic and vegan ingredients. It’s a true game-changer for any professional stylist.

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Jorge Vintimilla, Master Stylist, Mineola (Long Island), NJ

At Skin Life Esthetic Center, we aim to offer transformative beauty solutions that are both effective and gentle. Naturia’s vegan keratin treatments align perfectly with our holistic approach, delivering sleek, revitalized hair without harsh chemicals. Our clients love the results—and so do we!”

www.instagram.com/skinlifesthetic

Evelyn Barreto, Owner, Skin Life Esthetic Center (La Romana, Dominican Republic)

As a colorist and keratin expert, I’ve tried numerous products, but Naturia stands out for its consistent, top-quality results. My clients at European Hair Pro’s Salon & Med Spa in Boca Raton love the shine, frizz control, and healthier hair they see after each treatment. Naturia has truly raised the bar for professional smoothing solutions.

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Vicente Pena, Colorist & Keratin Expert, European Hair Pro’s Salon & Med Spa (Boca Raton, FL)

“At Studio3 in Madrid, we strive to offer sustainable, eco-friendly beauty solutions that don’t compromise on results. Naturia’s vegan keratin treatments perfectly align with our philosophy—delivering silky, frizz-free hair while respecting both clients’ health and the environment. It’s become an essential part of our service menu.”

www.instagram.com/studio3madrid

Maria Antonietta Cirelli, Owner & Hair Color Expert, Studio 3 (Madrid, Spain)

“As the owner of The Keratin Xperts and an industry educator, I’ve worked with leading brands like Keratin Complex, GKhair, and Peter Coppola. Yet since 2007, I’ve always come back to Naturia for its unparalleled results. My clients love the smooth, healthy finish, and I appreciate the consistent, professional-grade performance that helps me confidently teach fellow stylists. Naturia is simply the best in the business.”

www.instagram.com/keratinxperts

Carlos Di Carlos, Salon Owner & Keratin Educator, The Keratin Xperts (Delray Beach, FL)