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Announcement – Color Variation in Naturia™ Extra Violette TreatmentFor Immediate Release – From the Naturia™ Technical Team. Dear Partners, Hair Professionals, and Valued Clients, Since 2007, Naturia™ has stood for...

Naturia, an innovative brand that redefines the smoothing category with clean, plant-based technology. Utilized by professional stylists worldwide, Naturia is known for providing some of the best organic keratin treatment...

Ready to rethink what it means to have silky, smooth hair without compromising on your values, Naturia offers a complete line of organic smoothing treatment solutions trusted by professionals worldwide.